Customer experience, engagement, and sales can all benefit from the right digital signage (DS) strategy in new car dealerships. Digital media has and continues to make expanding inroads into a wide variety of retail spaces, offering businesses an opportunity to promote the brand, educate customers about products and increase overall customer engagement.

Digital signage in new car dealerships should target two audiences: potential buyers entering the showroom and car owners coming to the service center for repairs and maintenance. (more…)