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August 2, 2018
Ryan Williams
Car dealerships today have a lot of advertising options. Starting from small ads, over to TV ads, all the way to digital display and other dynamic content, there is plenty of fish in the pond. (more…)
Tag: digital signage
Digital signage is for everybody (not just the pros)
As opposed to static signs, dynamic signage is considered one of the best investments into business. Even though it has been around for more than a decade, many car dealers still do not see the full scope of its application, so they avoid using it thinking that it is made for big shots. Well, it is not. (more…)
Digital signage trends in 2017
The biggest benefit of digital signage, according to a survey of Digital Signage Today is improved customer experience and improving customer experience is Dynavid ’s focus.
With 2017 Digital Signage Expo being just around the corner, we have decided to give DS some thought and see what the future of this powerful technology holds. (more…)
Rules for effective digital signage copy
Digital signage is everywhere. If you go shopping, you see it on menu boards. If you go on a journey, you see it on big digital billboards. If you go car shopping, you see it in the dealership waiting room. This kind of advertising has become a normal way of engaging customers. Pretty straightforward as well. “Look at what we can offer you!” And people do.
However, it would not work without an appropriate digital signage copy. Even though not every dealership can hire a copywriter, many today use their current workforce and try to work as best as they can with what they have at their disposal. To help your workers stay on the right path, we have decided to help you educate your dealership staff in writing an effective digital signage copy.
The five rules for writing compelling digital signage copy:
Rule 1: Keep it super simple (KISS)
KISS is always the right solution. Digital signage is not about telling endless stories. It is about making an impact on the viewers, with the goal to create active users. Short, yet effective messages, such as brand slogans can serve as an inspiration for you. Just remember McDonald’s “I’m loving it” and Nike’s “Just do it.” Three to five words will be just enough.
Rule 2: Use puns and humor
No matter what type of car dealership you work for, small or big, the customers will always fall for a good laugh. Metaphors, puns, humor, poetic images – these all work in a copy intended for your audience. Try something like this: What drives your engine?
Rule 3: Free of the spelling rules
Just like in poetry, this kind of copywriting allows for breaking grammar and spelling rules. Think of the McDonald’s slogan mentioned above which uses gerund for the verb love, which does not permit it in the standard usage – but it works! Why? It is memorable! Use your imagination and do not worry about grammar that much. What is important is your target audience, and they are usually not grammar enthusiasts.
Rule 4: One to two messages per screen
Nobody likes information overflow. It is your duty as a dealership copywriter / service advisor / office assistant to know that long stories do not work, especially in this kind of effective means of communication. One to two messages per screen would be just about enough for the viewer to grasp.
Rule 5: Use repetition
Repetitive content with parallel structure has shown to be effective. Similarly to poetic images, you can also use rhyme because it helps people memorize things and associate the message with your brand. Drive free. Drive now is quite the right example of good usage of repetition.
Rule 6: Never mention brand name
This one may surprise you, which is why it comes last. Even though you want desperately to include your brand name in a DS copy, resist this urge! Make people curious, make people want to search for you, allow them to explore and be surprised by their discovery. Recurring images that come out of the memory all of a sudden are the purest gold of visual arts, so why not use it to your advantage?
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Final words
Digital signage is only a tool for transmitting a message. It needs to be compelling, memorable, short and positioned in the right surroundings. If you are interested in finding the right digital signage solution for your dealership, call Dynavid on 1.877.772.8832 (or text Demo to (415) 300 2002 – Msg&Data rates may apply) to set up a demonstration today.
Read more about digital signage:
- A brief history of digital signage
- The impact of digital signage on advertising
- How Banner TV advertising technology works at dealership waiting rooms
- 2016 digital signage trends
- What is the future of digital signage?
Chevrolet Appointment Boards
Displaying sales and service client appointments have never been easier! Give your brand a professional communication platform with easy to use automated video appointment boards. This advanced design means that they can be mounted horizontally or vertically in your dealership showroom, lounge or the waiting room.
Use digital signage appointment boards for your service and sales videos. They are available for all brands, including Chevrolet, Audi, BMW, etc. So if you are in search of a digital signage solution, Dynavid is the answer. Use dynavid ds at your dealership.
Use your DMS to control content manually, or use automatic updates via your CRM or DMS. The number of updates is unlimited.
Team Superstores Chevrolet in Vallejo, CA and Don Brown Chevrolet in St. Louis, MO recently installed automated appointment boards which filled the Chevrolet requirement.
Use a three-zone system:
Zone 1: Appointments
Zone 2: Fixed ops (plus optional keyword tracking)
Zone 3: New car specials (with automatic updates for regional OEM offers)
Other: In Zones 2 and 3, you can also customize the information or videos shown. We can place any image, video, or combination of the two in these zones.
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For more information on our digital signage products, visit our website’s digital signage page: https://dynavid.com/digital-signage/
Do not hesitate to text “DEMO” to (415) 300 2002 (Msg&Data rates may apply) and sign up for a free demonstration today!
A brief history of digital signage
Innovation is at the core of every change. Be it scientific, technical, geographic, or linguistic – it affects all spheres of living and reshapes the way we view the world. The advancement in IT and technology, in general, has allowed advertisers to move from a two-dimensional world into the compelling world of moving pictures. (more…)
The Impact of Digital Signage on Advertising
Despite the popular belief, advertising is not the product of the modern society nor the twenty-first century. It is believed that it originates back to ancient Egypt when people used papyrus to make sales messages or posters, and ancient China, where advertising was only oral. Europe saw its first advertisers in the Middle Ages when the illiterate population recognized blacksmiths, millers or cobblers on an image in front of their trade shops.
Fast forward to the modern era: ads started booming in the nineteenth century, but did not explode until the twentieth-century with the help of radio, TV, internet.
With the advanced development of science, IT, and technology in general, advertisers have reached a new frontier for spreading endorsements and winning the attention of potential consumers: digital signage.
What is digital signage?
When static images and paper ads were not enough, pictures started moving and we got TV commercials and what is now known under the term ‘digital signage.’ This technology mainly uses digital images, video, and other information to transmit information in a digital form.
Digital signage can be indoors and outdoors. Marketers expect that this market will grow and reach $23.76 billion by 2020 (Source: Markets and Markets).
How can digital signage improve advertising?
There are numerous benefits of utilizing digital signage, and not all of them are directed toward more sales.
1. Improved communication
Communication is at the core of advertising. Someone has a message which they want to spread, and ads enable that process. The more important the message, the wider the influence. What digital tech brought us is bigger impact via a new medium.
You no longer have to kill time in a waiting room – there is digital signage to entertain you and spread the important messages from a brand. This technology allows for a better connection between a company and the end-user which the ad targets. And what is best about it, is that the sign is not alone – it can be followed by other images, presentations or videos.
2. Positive results
Digital signage may be the most interactive of all advertising forms. What makes it so good is that its positive results can be seen instantly. You will see how your audience reacts when in touch with your message. People are visual beings, and they need something to be entertained by, something to respond to, and something to interact with. Touch screens and mobile devices are the next big thing in digital signage, and they will captivate your viewer’s attention and sell products without spending much time or money.
3. Reduced costs
Some may think that investing into digital signage is a bit pricey. However, if you think of the amount of money you can spend on classic advertising campaigns – which come and go as they are printed and thrown away – giving a chance to a one-time investment does not sound like such a bad idea, does it? What you initially pay allows for countless new campaigns, promotions, and commercials.
Some predict the death of classic, 2d advertising, so it would be best to jump on the fast train right at the station and start visualizing data on digital screens ASAP.
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Digital signage at the dealership
If you are asking yourself how digital signage can help your dealership, we have the answer: in many ways! Honda of Tenafly, NJ hit the ground running with Dynavid’s digital signage option. They have TVs all throughout the dealership broadcasting new car specials, savings on services, parts pricing, information on upcoming events, and much more.
Timing is everything, so if you draw the customer’s attention at the right time, you might end your day with an extra sale.
Request a demo for our dynavidDS now.
Text DEMO to (415) 300 2002
Msg&Data rates may apply
2016 Digital Signage Trends
Digital signage has become a primary means of communication for advertisers. The automotive industry does not fall behind, either. As it turns out, there is room – namely, the last three feet in the store – to make an impact and improve the sales. How you ask? With digital signage and service menu boards, of course! Rydell Chevrolet in Northridge, CA has 4 Dynavid digital signs installed. (more…)
Digital Signage and the New Car Dealer
Customer experience, engagement, and sales can all benefit from the right digital signage (DS) strategy in new car dealerships. Digital media has and continues to make expanding inroads into a wide variety of retail spaces, offering businesses an opportunity to promote the brand, educate customers about products and increase overall customer engagement.
Digital signage in new car dealerships should target two audiences: potential buyers entering the showroom and car owners coming to the service center for repairs and maintenance. (more…)
What Is the Future of Digital Signage?
We are probably not even aware of how important technology is in our lives because we usually take it for granted. The technology revolution has transformed every area of our lives, starting from education, language learning, economy, healthcare, industry, and even communication methods.
Clearly, digital signage is going towards a new goal: expansion in a multitude of areas. Let us see what the future can bring. (more…)